Which marketing standard must brokers follow when presenting WellCare plans?

• A. Create your own marketing materials and use any data.
• B. Use only CMS-approved, plan-approved materials; avoid misrepresentations or claims outside approved content.
• C. Use only print materials; no digital content.
• D. Avoid discussing plan costs with clients.

Answer: (B)

The main concept tested is that brokers must rely on CMS-approved, plan-approved marketing materials and not make claims outside those approved. This approach ensures information is accurate and consistent with regulatory rules, protecting consumers from misrepresentation and ensuring that benefits, limitations, and costs are disclosed as intended by the plan. Materials can be digital or print as long as they’ve been reviewed and approved; creating your own materials or using unapproved data would sidestep those safeguards. Discussing plan costs and features should align with the approved content, so statements beyond what the approved materials permit aren’t allowed.