Which of the following is an example of a prohibited marketing practice under CMS guidelines?

• A. Pressuring a consumer
• B. Providing objective information
• C. Explaining plan costs clearly
• D. Declaring CMS endorsement

Answer: (A)

CMS marketing guidelines prohibit high-pressure tactics that push a consumer into a decision, because enrollment should be voluntary and well-considered. Pressuring a consumer exemplifies exactly that prohibited practice—coercive or aggressive methods undermine informed choice. In contrast, giving objective information and clearly explaining plan costs support transparent comparison and informed decision-making, which CMS encourages. Declaring CMS endorsement would also be misleading since CMS does not endorse individual plans, so it’s not allowed either. The scenario described by pressing a consumer shows the kind of marketing behavior CMS forbids.